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Author: Joyce Wynes

Working With Graphic Designers & Illustrators

Confused • Need Help with Your Project?

What Do Graphic Designers Do For You?

Working with Graphic Designers and Illustrators can be confusing if you don’t know what to expect. Graphic Designers or Graphic Artists are visual designers or visual consultants who use typography (text), photographs, and illustration to create all that you see everywhere around you, day in and day out. They create a design layout using other professionals to fill in the places where it is needed. They solve the problems associated with completing your project.

Advertisements, Logos for your business, Brochures, Posts for your social media, Posters, Book Covers, Packaging, Stamps, etc.

When working with Graphic Designers, they usually look to other professionals in the business to create what they need to fulfill the the look and feel they are trying to achieve for their client.

For example, they may need the help of an illustrator who creates an image either digitally or with other mediums at their disposal such as paint, ink, or a combination of art supplies. (This is where I come into the project as an illustrator. The graphic designer can hire me as need arises. Or the client has me create an illustration beforehand or they can license one I already have and pays me directly).

Other people they may hire to complete your design are photographers, writers, surface designers, videographers, proofreaders, etc. If they do hire additional help to complete your design, you will be responsible for those extra costs.

About Rights You are Buying

One thing you must know about a graphic designer using artists to create extras for you: the graphic designer has purchased certain rights to the objects they these other artists have created for your project. The copyrights belong to the artist and what they have created for your project is determined by the rights purchased.

So you must ask what your rights are. Most times the photo, art or video can only be used according to those rights purchased. For example, if a graphic designer or you have purchased an illustration with limited rights for a printed folder, that is all you can use that illustration for. You can’t use it for social media advertising, or in a podcast unless you purchase those additional uses in your rights agreement.

You, as the client, can provide your own photos, text or copy, and illustrations when working with graphic designers but they need to be of high quality to reproduce. And you must have the rights to use them in your project from the artist that created them.

What Should You Do Upon Contacting a Graphic Artist?

Your 1st step as a client is to explain your project to the graphic artist.

Once you have explained your project ask to see samples of their work, especially those that are similar to your project.

You can ask the graphic artist for names of previous clients or other professionals they have worked with in completing other jobs. Check these references if you are not familiar with the work of your graphic artist.

Ask these references about what kind of service they received, the designer’s role, and if they worked alone or with others. Other questions would be how long the project took, if they stayed in budget and if they met the deadlines.

The most important response is their satisfaction with the results they will use the graphic artist again. The same applies to the other artists you hire to create the photos or art for your projects.

What Comes Next:

Communicate Clearly

What are you trying  to say with your project: the message you are sending, who you are trying to reach with this message and the goal of the project.

For example:
Goal: An advertisement to create interest in your new model of high priced car to the luxury marketplace.
Message: This car is made for those people who like to have the best product, price no object.
The Audience: Those households making $300,000 and up.

Project Materials:

Discussion About Who Will be Providing What:

Basically what you will be providing. For example, you may provide the copy or text and photos of the above car. You may also want your logo. When providing photos or illustrations you must obey the copyright laws. Written permission from the artist or photographer is required to use their materials. You can be fined for using other people’s work without permission.

If what you provide is not good enough for it is what your project demands, you will have to come up with better materials. Or be charged additional costs to your budget for the graphic designer to provide it. For example, if your photos are not high resolution, you will have to shoot them over.

The Contract:

Once you have handed over the materials you are providing for your project, you should ask for an estimate. The designer will let you know if the quality of your materials are good enough to complete the project. If they aren’t you will have to provide better materials.

Changing your mind about the project from the initial concept will result in additional costs. Costs for time to make those changes to the design and any other related costs that are incurred.

For example you decide that the illustration you provided isn’t living up to the potential of your goal. So you decide to have the designer look for a better illustration and buying rights for using it. You will have to pay for the time to look for the right illustration and the cost of purchasing the rights to use it.

To change your copy you need to provide new copy or have the designer hire a copywriter to come up with the new copy. It takes time to do this and it will be added to the budget.

Schedules:

Set up a schedule with your designer for the project. This will depend on what you, the client, are providing and what other materials your designer needs to complete the project. And make sure to get signed approval from service providers when they can deliver their part of the project.

For example if you need a photographer for some photos. Contact the photographer. Explain what you need and ask when they will be able to fulfill that need. Get it in writing. And have your designer set up a schedule when all your parts of the project will be delivered.

Printing your project requires you to make sure when working with graphic designers that you tell them. They need time to schedule it in as well. Your designer will charge you for the time that it takes to get quotes from printers, etc. And any other professional people needed to complete your project.

Approval:

When printing a project, you (the client) must proofread the final copy before signing off on it. Once you sign off on it, you are responsible for any printing errors. It is not your designer’s job to proofread it but many will point out an error if they see it. It is expensive to reprint a project!

There is nothing like a job well done. And when you hire professional graphic designers and illustrators that is what you get.

For more information on graphic designers and illustrators go to the Graphics Artists Guild site. They have a lot of helpful resources there. And take a look at my illustration to see if I am a fit for your next project.

New Illustration on Recycling and Saving Our Environment

Grocery Cart with Paper Bag of Groceries
Recycle and Save the Environment

Our environment needs help now by recycling more of our waste materials. Recycling is one of the social issues that we face in our daily lives. The environment is one of those issues that I illustrate. We are also dealing with a coronavirus pandemic, and shopping is  let’s not forget to recycle.

It is important that we think about our future generations. And try to solve some of the problems that past generations have caused to the decline of our environment.

Our environment is heating up and our weather is creating turbulent storms, flooding and dangerous situations for large groups of people.

Scientists are predicting that time is running out for us to correct some of these issues. We need to speak up and face the fact that we need to find solutions now. We are running out of time because the clock has been ticking for too long.

Contact me to find out how you can use this illustration in your post or article to add visual interest. And why not view some of my fine art paintings which also deals with social issues of our day.

All my illustrations can be seen on the Directory of Illustration site as well.

#coronavirus #weather #environment #storms #illustration #art #recycle #climate

New Illustration: Are You a Team Player?

People of all ages, races, genders, beliefs coming together as  team players.

New Illustration: Are You A Team Player?

Asking if you are a team player in your personal life and your business life (career) means looking to see if you are fair to each other.
Are you a team player? Do you try to get along in meetings by sharing your ideas, suggestions or comments?
As an illustrator, I work alone but I have to connect with my client to find out exactly what they are looking for, what the illustration will be used for (editorial, post or article, other), how often it will be used and where it will be used in order to give an estimate of cost and usage.
This illustration can be used for many types of posts or articles dealing with playing well together irregardless of gender, age, race or beliefs. It is a positive view of all types of people working together for a common goal.
Can you use this illustration in your next project? Contact me to get a quote. It can be located in the Business/ Work portfolio section.
Visit the Directory of Illustration to see my page with illustrations.

Illustration and Art…Are They the Same?

Illustration

My Artist Manifesto...Every day is a new beginning, I throw a small stone out every day of my life, and every day I have to reset & keep my balance.

 

Life has its ups and downs and all around’s, don’t you think?

When 2008 rolled around and wiped out the economy, I decided to finally put some time into my fine art painting and build up my portfolio. I found out some interesting ways that people in the industry and out of the industry view and define art and illustration.

And I painted my heart out. I love it and will continue. You can view my fine art portfolio by going to that website.

Defining Illustration & Fine Art

But one thing that I found was that some people in the industry describe illustration as graphic design & don’t consider illustration as fine art. Amazing, especially when some of the greatest illustrators are/were fine artists.

I am here to make the statement that the only difference between fine art and illustration is that illustration is used commercially.

Graphic designers are not illustrators or artists although they can be & sell those added services. It is not a requirement to be a graphic designer that you can even draw! 

But many graphic designers today have that ability so that they can serve more clients to make a decent salary. It is only required that that a graphic designer be able to design elements on a page effectively and secure images from other sources.  They must be able to secure these additional services (copywriting, illustration, art, etc.) from outside freelancers

I tried many new, creative things in creating my paintings.

And I learned so much about myself and the creative spirit. I will absolutely add some of those new elements to my current illustrations.

But something was missing in my life… illustration.

The reason? Because I have always been very tied to the social issues of our day and, sometimes, the best way to show that is through illustration.

Equality, diversity, technology, stress, the environment, etc. That is my visual voice and I stand behind it 100%.

And I had always painted my illustrations so it was a no brainer to get back in the game.

Recently, I decided to sign up for the Directory of Illustration for 2020 with the advice of my rep.

And with that action, I am in the illustration field again.

Then I created this new website devoted just to my illustration images. I am very eager to get started. Take a look at the site I created and leave a comment below.

I’m back and plan to use my new, creative techniques for the new illustrations I create for you.

Please, send some comments (& illustration assignments) my way because artists need feedback. Email me with questions.